About MG Agency

The team behind record-breaking live sessions

MG Agency Vietnam is a livestream and AI eCommerce agency within the Minion Group creative ecosystem. We run, produce and optimize multi-platform sales for Vietnamese businesses.

Work with us See our journey

Founded: 09/2022
Headquarters: District 1, Ho Chi Minh City
Ecosystem: Minion Group
Scale: 30+ studios

Our story

Commerce in Vietnam has moved onto the smartphone screen. MG Agency exists to help Vietnamese businesses sell brilliantly there, with strategy, technology and people who have done it for real.

As part of the Minion Group creative ecosystem, MG Agency was built by a team of specialists on a mission to give Vietnamese business owners strategic, competitive solutions that strengthen their position in a fast-changing modern market.

MG Agency delivers creative and multi-platform sales solutions, including livestream operations, short-form video and affiliate marketing. We run a standardized, efficient and flexible creative value chain that helps businesses grow revenue sustainably and build strong brands on TikTok, Shopee, Facebook and more.

Capabilities

Our scale, in numbers

Brands we work with: 0+; Brands we work with
Professional studios in operation: 0+; Professional studios in operation
Hours of real-world livestreaming: 0+; Hours of real-world livestreaming
TikTok Shop Vietnam full-service partner (TSP): Top 0; TikTok Shop Vietnam full-service partner (TSP)
Shopee strategic partner: Top 0; Shopee strategic partner
Solutions in one end-to-end ecosystem: 0; Solutions in one end-to-end ecosystem

Direction

Vision & Mission

01Vision

“To be Southeast Asia's pioneering agency in livestream commerce and applied AI, laying the foundation for the region's digital commerce future.”

We are building an ecosystem where technology and creativity meet. We don't just provide services; we are a trusted partner throughout every business's digital transformation journey.

02Mission

“To strengthen the competitive edge of Vietnamese businesses in the digital era through advanced livestream and AI eCommerce solutions.”

We are committed to delivering sustainable value, outstanding growth and measurable results. We turn technology challenges into breakthrough opportunities for your brand.

Ecosystem

7 solutions, one point of contact

From strategy to execution, from people to technology. Businesses work with just one team.

Core values

Four things we never compromise on

The compass behind every action and decision at MG Agency.

Creativity

Constantly innovating and seeking breakthrough solutions.

Professionalism

High standards in every detail, with a commitment to quality.

Integrity

Building lasting trust through transparency and dedication.

Results

Focused on real outcomes, ROI and growth.

Journey

Our growth journey

The key milestones that mark MG Agency's rapid rise.

09/2022
MG Agency Vietnam is founded
We set out on a mission to pioneer in-depth livestream operations solutions in Vietnam.
12/2023
Top 8 TikTok Shop TSP
We broke into the Top 8 full-service partners of TikTok Shop Vietnam, cementing our position as a market leader.
01/2024
30+ studios in operation
We scaled up to a network of more than 30 professional studios serving 100+ brands.
09/2024
Top 5 Shopee partner
We became a Top 5 strategic partner of Shopee, rounding out our multi-platform operating capabilities.
01/2025
A complete ecosystem
We built an end-to-end service ecosystem spanning livestream, short-form video, AI and affiliate marketing.

People

One team, one home

Strategy, production, operations and technology work side by side at MG Agency's studio in District 1, Ho Chi Minh City, so every live session has someone accountable right down to the final number.

Join the team Visit our studio